Horse Racing

Cheltenham Sign Up Offers: Get the Best 2023 Festival Free Bets

The best Cheltenham sign up offers are provided by Betfred, William Hill, Ladbrokes, Paddy Power and Unibet. Out of these Betfred and Ladbrokes have some of the best odds and betting markets along with the best offers to use for the four-day festival.

Best Cheltenham Betting Sites
Cheltenham Sign Up Offers
Sign Up Link

BETFREDpool betting sites

Get £40 in Free Bets when you stake £10

Claim offer

New 18+ UK customers. Register with CHELT40 between 09:00 on 10/03/2023 and 17:30 on 17/03/2023. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.

WILLIAM HILLWilliam Hill cashout

Bet £10 Get £30 in free bets

Claim offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad


£20 in Free bets

Claim offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

PADDY POWERbest ante post betting sites


Bet £20 and get it back as cash if it loses

Claim offer

New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.


Money back as bonus up to £40 if your first bet loses

Claim offer

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's 

BET365bet365 1

Bet £10 & Get £30 in Free Bets

Claim offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code SPORTSMAX can be used during registration but does not change the offer amount in any way.

2023 Cheltenham Sign Up Offers – What’s Available?

The Cheltenham Festival is without question one of the biggest horse racing meets of the entire year. This festival occurs on an annual basis, and it’s not just a huge event in terms of its prestige. In fact, it’s also an enormous event when it comes to the amount of money that gets wagered to the associated races. According to official bookmaker reports, millions of pounds are wagered across the board throughout the four days.

Additionally, punters are becoming increasingly aware of rather enticing bonuses that pop up for this particular festival. And since you’re here, you are about to learn about all of the best Cheltenham sign up offers that UK bookmakers have to offer. Yet before we get to that, just to clarify, to redeem these offers you must be 18+ and a brand new customer.

With that taken care of, let’s now run through these appealing sign up bonuses.

Top Five Cheltenham Sign Up Offers for 2023

  1. Betfred – 9/10
  2. William Hill – 9/10
  3. Ladbrokes – 8.8/10
  4. Paddy Power – 8.5/10
  5. Unibet – 8/10

You may already be aware of the fact that there is no shortage of welcome bonuses in the UK market. After all, there are hundreds of online betting sites out there these days. Adding to that, it goes without saying that not all sites are created equal. We say this in terms of their reputation and overall quality. However, since we are focusing on the Cheltenham Festival here, the main thing that we’ve reviewed relates to the available sign up offers.

Cheltenham sgn up offer

We’ve done the legwork and researched some of the top bookmakers in the game to produce the shortlist you are about to see. And thanks to these efforts, we believe that we’ve found the very best Cheltenham sign up offers that you can claim today, ahead of the start of the Cheltenham Festival. Let’s run through these right now so you know what’s available.


Starting with Betfred, this is a site that has popularly been described as the ‘bonus king’ in years gone by. Therefore, it probably comes as no surprise that Betfred has been listed here. Currently, you can lock in £40 in free bets by registering with Betfred today. Of course, you can apply these free bets to the races taking place at the Cheltenham Festival. And in order to redeem these free bets, all you have to do is wager £10.

William Hill

Moving to another significant bookmaker in the UK, we would like to introduce William Hill. If you decide to join this bookmaker, you can also grab £30 in free bets. As it happens, the qualifying requirements here are identical to what you’ve just seen at Betfred. This means you must register and make a £10 bet to grab your bonuses. William Hill is particularly generous concerning what markets you can use these free bets for as well. This just makes the sign up offer all the more appealing.

cheltenham sign up offers


Think that £10 is a bit too much to stake to secure one of the many Cheltenham sign up offers? If this is the case, you will certainly like the current welcome bonus at Ladbrokes. Instead of the £10 stake requirement, these guys have just a £5 qualifying wager in place. Once you have wagered this £5, Ladbrokes will instantly release £20 in free bets. These are split into four even bets worth £5 each. So if you do secure this bonus, you can take a free punt on four separate races at the festival.

Paddy Power

Paddy Power is actually sponsoring several of the races at the Cheltenham Festival this year. Therefore, it’s not exactly surprising to see that these guys have a solid sign up offer that you can currently redeem. But instead of free bets, Paddy Power has taken a different stance. Basically, you can take a punt on one of the upcoming Cheltenham Festival races with the promise of getting your money back. This automatically kicks in if your wager doesn’t result in a win. And the most that Paddy Power will credit back to your account is £20.


Following on from the money-back style of bonus you’ve just witnessed at Paddy Power, Unibet has taken the same approach. However, while the total value of the Paddy Power bonus is £20, Unibet has doubled this. So as you can tell, the total value of this welcome bonus is £40. And it works in the exact same way as the Paddy Power offer. You simply sign up, wager as much as £40 on any Cheltenham Festival market, and you will get a refund if your bet doesn’t win.

cheltenham sign up offers

Cheltenham Sign Up Offers 2023 – FAQs

Do any of these bonuses require the application of a promo code?

If any of the offers require a promo code, this will be listed alongside the bonus itself. So if you do not see a promo code, you can assume that you do not need to apply one.

Can I grab these bonuses on mobile and desktop?

Absolutely. Each of the five betting sites mentioned above is mobile-friendly. This means you can redeem the stated offers via such platforms.

Should I make the first deposit with a specific payment method?

Each of the bonuses shown here has different terms and conditions attached. However, to play things on the safe side, we would recommend the use of a debit card for your initial deposit. That’s because other payment methods might not count towards the offer.

How will I know that I’ve qualified for the Cheltenham sign up offers?

In most cases, you will receive a notification in your account. But if you are unsure, you can always check in with the customer support representatives.

Do these bookmakers have ongoing offers related to the festival?

Yes, and that’s another benefit to choosing these sites over other ones. You can expect a decent supply of ongoing bonuses throughout the festival with these bookmakers. So make sure you check the promotions regularly during the event.

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