Sometimes achieving hero status at a club can take a while. You labour long and hard for a club, offering dedicated service, often playing through injury, and never giving less than 100% effort for the cause. For others, however, there’s an aura that they bring with them, they fit perfectly into the template that the club are looking for. When Les Ferdinand joined Newcastle United in 1995 as the St James Park club paid QPR £6 million for his services, he was already an established star, an England international and the complete article as a centre forward. The famous Newcastle United number nine shirt fitted him like a glove.
In his first term with the club, Ferdinand’s goals and powerful presence leading the Magpies’ line convinced many he was the next true Geordie hero in that famous striped shirt. Heir to the likes of Milburn, under the tutelage and rampaging ethos of Kevin Keegan, Ferdinand delivered from the off.
Netting 25 times in just 37 league outings, Ferdinand’s arrival and contribution was one of the main reasons that Newcastle came oh-so-close to lifting the Premier League title. At one stage, they were twelve points clear of rivals Manchester United, but Ferguson’s team’s relentless pursuit eventually wore down Keagan’s entertainers, being crowned champions by four clear points. A disastrous run from the end of February saw four defeats and a draw in six games, as the wheels came off and Ferguson eased his team over the line.
It was a time when what was truly an outstanding season for the club felt so much like a loss. Newcastle had come closer than any of the Toon Army had dared hope to that title, and in the wake of that disappointing run, Keagan felt that further team strengthening was required. For Ferdinand however, the season was a personal triumph. As well as his goal haul, he was named as Player of the Season, and given a place in the Premier League Team of the Season. Of all the positions in Keagan’s squad, it seemed that the one least likely in need of added strength was the strike force. The manager though had other ideas. Ferdinand’s strike partner in that fantasy line up – Alan Shearer of Blackburn Rovers – would be the surprise addition to the Newcastle squad, with a world record price tag hanging around him.
When the home town hero returned to his native Newcastle, Ferdinand was persuaded to hand over the number nine shirt to the new arrival, and although it was probably never said in such frank terms, the position of the club’s key striker was also passed on at the same time. To his credit, Ferdinand accepted the move with good grace. Whilst many others would have been tempted to stamp their feet petulantly at such a perceived insult, Ferdinand merely buckled down, continuing to give his best in the interests of the club.
The following term, with Shearer now positioned alongside him, although perhaps the reverse description would be more accurate, Ferdinand played both goalscorer and provider. Still managing to notch an impressive 21 strikes across all competitions, he also provided the muscle and power as Shearer’s side-kick; a role that hugely contributed to the club skipper scoring 25 league goals and topping the Premier League scoring charts. At the end of the term, Newcastle would again fill the runners-up spot to Manchester United, but this time, the yawning gap of seven points reflected a more season-long forlorn quest to topple the champions, rather than any late calamitous fall. It was a pursuit hardly helped when Kegan surprisingly decided to quit the manager’s chair midway through the season, being replaced by Kenny Dalglish. The move also heralded the end of Ferdinand’s time at St James Park.
Despite Keegan’s avowed adherence to ‘cavalry charge’ football, with the two-pronged forward line of Shearer and Ferdinand, Dalglish had other ideas. By the end of the season, it was clear that one of the two strikers would be moved on to raise funds for other purchases. There was no way the onus would fall on Shearer, Ferdinand was inevitably the fall guy.
It seems likely that, in an ideal world, Dalglish would have preferred to keep both his star strikers, but with Shearer the established and undoubted number one choice, it would have meant an extended time out of the team for Ferdinand, and at that time of his career, it was never going to be a viable proposition. When Spurs came in with a bid that would give Newcastle the money back that they had paid to QPR for Ferdinand’s services two years previously, the club accepted the bid, and Ferdinand took a ‘Shearer-esque’ move himself – also returning to the club he had followed as a boy.
Some moves work out better than others, and often emotion can cloud judgement. Although the striker would stay at White Hart Lane for some five seasons, he never hit the heights of goalscoring prowess that he had achieved in black and white stripes. His 33 league goals for Spurs across those five seasons compares unfavourably compared to 42 strikes in just two years at St James Park. Ferdinand too later regretted the move. Saying later to Sky that he had wanted to “stay at Newcastle for the rest his career.”
Two years is a short time to endear yourself to a group of fans, but there was an undoubted affection between Les Ferdinand and the fans on the Gallowgate and around St James Park. In 1997, during his first game back at the ground wearing Spurs colours, Ferdinand was moved by the fans’ reaction to him. Talking to the Newcastle Chronicle, he related that, “At the end of the game, as soon as the whistle went, all the supporters started singing my name. Jesus,” he added. “I didn’t expect that. It was unreal. When I speak to people now and say I was only in Newcastle for two years, they cannot believe it.