Novak Djokovic net worth – how much did the Serb earn in his career so far?

Novak Djokovic net worth
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The Novak Djokovic net worth has increased substantially in 2023. He earned his 24th Grand Slam championship after defeating Daniil Medvedev in the US Open final, extending his record as the most-titled men’s player. Only Margaret Court is on level footing with him now.

He extended his run at the ATP Finals, surpassing Roger Federer with seven year-end title successes. He added $3,000,000 for the US Open and $4,644,750 for the ATP Finals success.

How much money did Djokovic make in addition to the prize money for each Grand Slam? Is this the best sort of commission in terms of monetary rewards? What is the total sum that Federer has earned as a professional tennis player?

Novak Djokovic net worth – an overview of the numbers

Djokovic stands as a financial titan in the world of tennis, boasting a career prize money of $180.6 million—the highest ever recorded in the sport, surpassing formidable rivals Rafael Nadal and Federer.

However, his financial prowess extends beyond the courts, with off-court earnings totalling an impressive $340 million. This substantial sum encompasses lucrative endorsements, appearances, licensing deals, and memorabilia income.

Djokovic net worth is a testament to his unparalleled success both on and off the tennis court, solidifying his status as one of the wealthiest and most accomplished athletes in the world.

Novak Djokovic net worth: On-court earnings – incredible payouts

Djokovic’s net worth is a testament to his unparalleled success on the tennis court, with his on-court earnings reaching extraordinary heights. Boasting an impressive collection of 24 Grand Slam titles, 39 Master 1000 titles, 15 ATP 500 titles, 10 ATP 250 titles, and seven ATP finals, the Serbian tennis maestro has etched his name in the annals of tennis history.

The Serbian’s relentless pursuit of excellence and consistent triumphs have not only solidified his place among the tennis greats but have also propelled him to unprecedented financial heights in the world of sports.

According to ATP data, Djokovic’s wages are nothing short of exorbitant, amounting to a staggering $180,643,353 across his illustrious career. However, in the year 2023 alone, Djokovic’s on-court earnings received a substantial boost, increasing by $15,936,097.

This surge in earnings can be attributed to Nole’s exceptional performance in 2023, securing 7 titles, including triumphant victories in three Grand Slam tournaments – the Australian Open, French Open, and US Open. Notably, Djokovic’s dominance extended to the ATP Finals and Cincinnati Open, further adding to his on-court wealth.

In comparison to his contemporaries, Djokovic’s on-court earnings surpass even the likes of Nadal and Federer. The Swiss ace claimed $130.6 million during his playing career while Nadal has earned a commendable $134.64 million in prize money throughout his career but Djokovic’s financial prowess on the court places him as the top all-time earner in tennis.

Novak Djokovic net worth
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Novak Djokovic net worth – a breakdown of endorsement deals

Nole’s net worth extends beyond the lucrative realm of on-court earnings, with endorsement deals pivotal in bolstering his financial empire. While the exact figures for each endorsement deal may not always be publicly disclosed, the overall impact of these partnerships on Djokovic’s net worth is substantial.

Djokovic, a global tennis icon, has secured noteworthy endorsement deals that contribute significantly to his overall net worth. These endorsements encompass a range of brands and products, showcasing Djokovic’s marketability both on and off the tennis court.

While the specific monetary details of each deal may not be readily available, the cumulative effect of these partnerships greatly boost Djokovic’s financial portfolio. Let’s take a look at the more prominent deals.


In August 2021, Novak Djokovic embarked on a new era of timekeeping excellence with Hublot, marking the end of an eight-month hiatus without a watch sponsor following his departure from Seiko in January 2021.

Despite the controversial circumstances surrounding his deportation from Australia, Hublot stood unwaveringly by Djokovic. CEO Ricardo Guadalupe emphasized the brand’s commitment to personal freedom and privacy regarding the vaccination issue, reinforcing their alliance.

The financial details of the deal are undisclosed, Djokovic’s collaboration with Hublot showcases a commitment to luxury and precision on and off the tennis court.


Since May 2017, Lacoste has been a significant force in Djokovic’s off-court style and on-court performance. The French brand penned him to a five-year deal, valued at approximately US$9.4 million per year until 2022, which was later extended to 2025 not only makes Lacoste Djokovic’s clothing sponsor but also positions him as a brand ambassador.

The iconic crocodile emblem intertwines with Nole’s personal logo on all tournament essentials provided by Lacoste. They stood tall with Djokovic during his Australia deportation, maintaining its sponsorship and ambassadorship, showcasing a resilient partnership that goes beyond the confines of a typical endorsement deal.


The partnership between Novak Djokovic and Head has deep roots, spanning back to 2001. Although Djokovic briefly switched to Wilson in 2005, he returned to Head in 2008 and, in May 2018, extended his contract with the racquet manufacturer.

While the financial specifics remain undisclosed, reports suggest the deal fetches around US$7.5 million per year until 2023. This enduring collaboration emphasises Djokovic’s trust in Head’s technology and the pivotal role equipment plays in his consistent on-court success.

Novak Djokovic net worth
Photo by Icon sport


The Serbian’s strides on the tennis court are accompanied by Asics, his chosen footwear sponsor since 2018. Following a prior deal with Adidas, Djokovic’s collaboration with Asics includes the creation of a signature line, the Novak Gel Resolution.

Valued at approximately US$4 million per year, this partnership underscores the significance of comfortable and performance-driven footwear in Djokovic’s game, contributing to both style and substance.

Raiffeisen Bank

Raiffeisen Bank enlisted Djoker as their brand ambassador in April 2021. The multi-year partnership is grounded in Djokovic’s esteemed reputation in central and eastern Europe.

Beyond financial endorsements, Djokovic committed to utilizing the partnership with the Austrian banking group to foster the growth of young tennis talent.


In addition to endorsement deals, Novak diversified his portfolio by joining waterdrop® as an investor and ambassador in January 2023. Djokovic emphasized the importance of choices for a healthy lifestyle, including proper hydration with minimal environmental impact.

The 24-time Grand Slam winner’s alignment with waterdrop® reflects a commitment to sustainability and a belief that collective efforts can eliminate plastic waste, showcasing his dedication to impactful partnerships beyond the realm of sports.

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