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Winning the US Open not only made Coco Gauff the youngest US Open’s American champion since Serena Williams. She etched her name in the storied leaderboard of Flushing Meadows and claimed 2000 WTA ranking points.
It also made her rich. A cool $3,000,000 richer. As she shines on the tennis court, further financial success is only following her. She is now enjoying her career-high ranking of world ranking of 3 and has firmly established herself as one of the top talents in the tennis world. Let’s take a closer look at her remarkable achievements in terms of prize money earnings and endorsements.
Tennis star 🎾 Coco Gauff reacts to her fans telling her how to spend her $3M payday from winning the US Open. “Pay off debts, I don't have any debts I'm 19 I'm too young for that. I live with my parents, my parents put me in a great position.” pic.twitter.com/0RyXqohRn0
— Black Millionaires ® (@Blackmillions_) September 11, 2023
Coco Gauff’s prize money earnings
Gauff’s ascent in the tennis world has been nothing short of remarkable, with a total of 6 singles titles to her name as of that date. In 2023 alone, she has claimed four titles, the most recent three coming in the last 40 days.
With a win-loss record of 45 wins to 13 losses in singles matches in 2023, Gauff has demonstrated her tenacity and skill, making her one of the most exciting players to watch in the sport. In terms of prize money, Gauff’s journey is a testament to her consistent excellence. Her career prize money earnings have reached an impressive $11,107,463.
However, the story becomes even more intriguing when we focus on her performance in the year 2023 alone. In the year-to-date 2023, Gauff has amassed a formidable $5,557,372 in prize money. This impressive figure underscores her exceptional talent and consistent performance on the court.
Gauff’s business away from the court
The 19-year-old isn’t just making waves in the world of tennis; she’s also making strategic moves in the business world. With the guidance of her agents at Team8 and the support of her parents, Corey and Candi, Gauff has been building a formidable business portfolio.
In 2023 alone, Gauff added three noteworthy partnerships to her roster of endorsements. She teamed up with accounting firm Baker Tilly, audio equipment manufacturer Bose, and global shipping giant UPS. These partnerships reflect Gauff’s appeal to a diverse range of industries beyond tennis, showcasing her marketability and growing influence.
Prior to that, she had already made deals with big brands since turning pro at the age of 15. She is proudly sponsored by New Balance, highlighting the brand’s confidence in her as a leading athlete. Gauff also endorses Head for tennis rackets, a testament to her mastery of the sport’s equipment. She had also signed a multi-year sponsorship deal with Italian food brand Barilla, expanding her brand beyond tennis.
Since turning pro as a 15-year-old, Gauff was already making $1 million a year from endorsement deals. Forbes has revealed that over the last 12 months, she has raked in an estimated $12 million from endorsements, appearance fees, and various business endeavours, cementing her status as one of the most marketable and influential young athletes in the world.
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