Whether you’re new to the football betting scene or simply looking to change who you bet with, it’s hard work finding the best bookmakers out there. You’ll be looking for offers, odds, security and a decent pool of bets to choose from yet most of what you see when conducting research is ads that have been paid for and blatant attempts to get you to sign up so someone gets their cut – regardless of the service you’ll receive. Not here though, oh no, we’re going to run down the 10 best bookies for your football bets. No hard sell and, more importantly, no bias.
Top 10 Football Betting Sites Ranked
Does BetVictor offer the most stylish web and/or app design? No. Are their welcome offers the most compelling? No. Do they offer more range than anyone else? No. What sets them apart then I hear you ask. Well, when you’re choosing a bookie there is one key metric that should be considered the holy grail – the best odds. If you’re not into shopping around every time you place a wager then BetVictor is for you. It has been found to have the best average odds over an extended look at the Premier League. Given that the PL is the most watched league in the world it’s only fair BetVictor occupies the top spot.
2. William Hill
If BetVictor wins the award for ‘best bookie’ then they’re ran very close by William Hill. The sign up bonus for new users is four £10 free bets when you stake £10 making it a very positive welcome and once inside you’re thrust into an experience that has been designed with the customer in mind. It’s quick and easy to find what you want and additional things like most popular markets and current top bets being immediately available are useful to see too.
If Ray Winstone hasn’t drummed it into you yet, Bet365 excel when it comes to in-play betting. It is the thing that underpins this as one of the smartest platforms available on the web. It’s clean with clever menus and makes rattling through the available matches and bets so, so easy. They also have a monstrous selection of leagues to delve through too.
Here is another bookie doing a lot of things very well. They have a strong sign up offer of up to £40 in free bets if your first £10 wager loses and the ‘pick your punt’ builder was one of the first to market bespoke betting tool. They’ll even give you a free fiver in the form of a free bet if your first custom bet loses. Their icons are all smartly presented with the one thing keeping them out of the top three the fact that the set up calls for a couple of unnecessary clicks now and then. It’s only a matter of an additional second or two but depending on your preferred betting strategy every second counts.
Sky Sports have the rights to a whole range of football matches through their TV channels and it’s no surprise they have one of the most popular betting sites to go with it. It’s not without good reason. They offer 100% reliability, their site and apps can be navigated with your eyes closed and your settings can be managed with ease. On the betting side, you can bet on almost anything imaginable and you’ll get competitive odds too. To top it all off, you’ll get a sign up bonus of £20 when staking £5 and they offer a loyalty scheme. Oh, and let’s not forget they run the free to enter Super 6 that can pay out up to £1m with someone guaranteed a minimum of £5k every game week.
Betfair has two elements to it when it comes to football betting. It has the traditional bookmakers side. That ticks most boxes with a decent variety of games covered and plenty of bet options. The sign up offer worth up to £100 in free bets is a sweetener too and, unlike 888, your qualifying stakes can be split over five bets I.e. five times £20 in freebies. The other side is the Betfair exchange. If you’re not familiar with how an exchange works then in a nutshell you place bets against other punters rather than the bookie. It means you lay the potential winnings of the other bet down but the upsides are big. They also facilitate ‘matched betting’, which can bank you tidy returns with next to no risk
If you’re looking for a huge sign up bonus and a ridiculous depth of fixture coverage then 888Sport may well be the site for you. For one thing, when you register they’ll match your first deposit for any value between £10 and £100. That means you can bag yourself a free £100 stake if you so wished! Not bad. Where fixtures are concerned, your choice is so broad you can’t possibly know all of the leagues. Unless of course you are an expert on the Iranian Premier League, in which case I apologise. Even then, you’ll still be able to flick around their site almost effortlessly.
Ladbrokes are often perceived as the market leader in horse racing but that doesn’t mean their football offering is shoddy. In fact, it’s far from that. Like the majority, a wide ranging fixture list is available but with Ladbrokes many of the events are available to watch live if your account is funded. On top of that their 1, 2, FREE game is a great incentive to login each game week. Simply predict the correct scores of three games and win either free bets or £100 of money to bet or withdraw. Their platform is pretty smooth work too.
Coral are one of the better known bookies given they’ve had high street presence for a number of years. Their web offering is pretty decent too though. Like everyone on this list, the selection of bets you can place are vast but they have quick select menus that allow you to format what you’re looking at. It’s not a deal clincher by any means but certainly handy. A bet £5 get £20 in free bets is a nice welcome bonus and the other plus is their free to enter game ‘correct 4’. Unlike some pie in the sky games this gives you the chance to win £50 cash but also offers £1 and £2 free bets for, frankly, not doing a lot.
10. Paddy Power
Paddy Power offers a decent service for punters. Both their app and site are simple enough to navigate but it will take a little bit of getting used to. Once you’ve got to grips with it though you’ll find it more than adequate. Their odds aren’t market leading but they offer plenty of promotions and money back deals. One big thing keeping them at the back end of our top 10 is how quick they are to limit punters who clean them out on a regular basis.
Free football bets
We’ve all heard the expressions ‘the house always wins’ or ‘you never see a bookie going out of business’. As annoying as those things are to hear they come with a huge dollop of truth. Why not give yourself a head start with some of the most generous free football bets in the business.
Offers over £50
Bet365 – Matched deposits up to £100
888Sport – Offering to match deposits up to £100
Fans Bet – 50% deposit bonus up to £100
Offers Over £30
William Hill – Bet £10, get £40 free bets
BetVictor – Bet £5, get £30 free bets
Betfred – Bet £10 get £40 free bets
Offers over £20
Mansion Bet – Bet £10, get a £20 free bet
SkyBet – Bet £5, get £20 free bet
Betfair – Get a no risk £20 bet on sign up
Ladbrokes – Bet £5 and unlock £20 free
Coral – Bet £5, get £20 free bets
Virgin Bet – Bet £10, get £20 in free bets
Offers under £20
Vbet – Risk free £10 on sign up
Paddy Power – Risk free £10 bet on sign up
Betiton Sport – £10 free bet on sign up
Karamba Sports – Bet £10 get £10 free
The Best Bookies for Acca Insurance
‘Acca insurance’, as it is widely known, is simply another way that bookies try to either hook you in and/or keep your business. It won’t always be called ‘acca insurance’ but whenever there is an accumulator protection offer in place it’s generally the same sort of thing. There are a few elements of it that move. The key aspects to keep an eye on are how many legs need to be included i.e. the minimum number of selections in your bet, the stake you place and the odds. As you can imagine, bookmakers are going to be reluctant to refund you money when you’ve bet on four teams who are massively odds on if one slips up. Anyway, here are a few of the best bookies out there offering acca insurance at the moment.
William Hill – The bad news here is that William Hill have suspended the accumulator protection whilst Covid-19 is ongoing. The good news is that when it comes back, it’s a strong offering. The minimum legs is five and odds of 1/5 per leg is up there with some of the best around. Refunds are paid as free bets up to £20.
VBet – Vbet offer a range of acca insurances. All of them are decent. If you’re a four-fold type of punter then you can get a free bet up to £25 whilst if you prefer bigger bets then six-folds come with the protection of a £50 freebie.
Betfair – Betfair offer you a cash refund when your accumulator loses by just one leg. The biggest draw of this offer is that the terms and conditions on offer means it also applies to treble bets.
Ladbrokes – This high street bookie prides themselves on their accumulator offering and their insurance element isn’t too shabby. They only offer refunds in free bets up to £10 on five-fold accas but their minimum odds – based on current terms – is just 3/1. That means each selection of a five-fold can be as short as 1/10.
Paddy Power – Paddy Power offer to payback your stake in free bets up to £10. Their minimum odds is pretty decent but not as generous as Ladbrokes. They will, however, allow pay out on four-fold bets.
Betsson – It’s the first time Betsson have been mentioned in this article but they’re worthy of a nod here. They offer up to three accumulator refunds per day with a maximum refund of £20 per accumulator. Refunds are in cash and a five-fold offering isn’t too stretching either.
What Bookies Should I Avoid?
We’re not going to compile a list of places you shouldn’t be wagering your money. What we will say though is that we recommend being smart when signing up, particularly if it’s a company you’ve not heard too much about. There are a number of different ways bookies can be licensed. All of them should have a licence number. If in doubt, check them out.
Who Offers the Best Cash Out on football?
This question is a little subjective. Our answer is Bet365. We’re comfortable with that answer too. Why? They offer full cash out (as do most), partial cash out and, the thing that sets them apart from everyone else, auto cash out meaning you can set a point where you’re happy to claim your winnings before things have even kicked off meaning you won’t need your phone at hand all day long. Happy days.
Who Offers the Best Football Odds?
Where the best odds in football betting are concerned there are a few ways you can look at things. No bookie offers the best odds on every single football betting market, although there are services out there that will allow you to find the bookies offering the greatest odds for each event. Where a stand out bookie is concerned though, it’s all about BetVictor. They’ve been found to offer the best odds across the Premier League for several years now. Given it’s the league that pulls in the most stakes in the UK market then what’s not to like?
New Bookies Worth Trying?
Football continues to grow at a rapid rate. Money pours into the game every second and, as a result, it’s a great avenue for others to take their slice be it as a bookmaker or a punter. Here we look at a couple of new football bookies that are worth trying out.
Mansion Bet – These guys have been tipped to compete with the biggest names in the sports betting industry over the next couple of years. Their site is super slick and a £20 free bet when you bet £10 is a welcome way to start.
STS Bet – STS has made waves on the continent for a little while and now they’re in the UK. You can get up to £40 in bets on sign up and adapting to their site is easy.
VBet – VBet come backed with a Premier League big boy in Arsenal, which immediately alleviates any concerns over how legitimate they might be. On top of that you get a risk free bet on sign up and a host of other ‘insurances’ on accumulators, correct score bets and then some.
Most Common Football Bets?
If you’ve ever scrolled through the available options on a football match, it will not be a surprise to you that there are a ridiculous number of markets for you to wager on. Here we look at a few of the most common markets used by punters.
Match result – a match result bet is simply wagering on what the outcome of a game will be i.e. home win, away win or draw. It’s the most popular bet in the UK football betting market.
Accumulator – an accumulator is where you combine four or more selections from different events. It allows for greater odds and is a staple of modern day football betting.
Correct score – A correct score bet is exactly what it sounds like. A punter tries to predict the score of a game.
There you have it, the 10 best bookies for all your football needs with a few other gems of wisdom shared along the way. You should now be well equipped to make some smart sign up choices.