Betting Reviews

Top 10 New Betting Sites in UK for 2023

Whether your betting style is based on a well thought out strategy or just going hard for a massive accumulator payout it’s always exciting to find a new bookmaker that you can trust. Finding them is easier said than done though. Thankfully, we’ve walked that hard path for you and here we share our top choices for UK punters.

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Top 10 New Bookies for 2023

1. MansionBet

At number one in our list is MansionBet. The reason they rank first? For starters, they have the richest percentage sign up offer that gives new punters a £20 bet when staking just half that and once registered they have regular price boosts and free bets if you hit certain triggers. Most importantly though, they have by far the most user friendly site. Navigate through the enormous range of markets with ease, see prices without digging around and create your bet in a matter of clicks from landing on their homepage. Don’t be surprised to see them challenging the ‘big boys of bookmaking’ in the next few years.

2. STS Bet

You’ll be in safe hands with this Peter Schmeichel endorsed betting company. The first thing you see is a striking colour scheme featuring the former Man United keeper alongside a generous £40 sign up bonus. Menus are clean, navigation is a doddle and you’ve got a wide choice of events to bet on along with a deep set of markets within each. The final sweetener for those on the fence is live commentary and televised streaming of certain events.

3. Novibet

Novibet offer a £25 sign up bonus, which is pretty decent as sportsbook bonuses go. Once registered, you’ll find a site tailored towards football with quick and easy to navigate collapsible menus that allow you to flick through pretty much any competition you so wish. One thing that makes Novibet quite unique is the ability to see future odds. For example, the mainstay bookies such as SkyBet and Coral will only offer odds on the next round of fixtures. That’s not the case on Novibet though. They allow you to go beyond the next game week meaning you have the opportunity to bag yourself better odds if you have your finger on the pulse.


Arsenal helped to thrust VBET into the mainstream when they partnered with the bookmakers but there is much more to VBET than a big name association. They offer a £10 risk free bet on sign up that is refunded as cash if it loses whilst they provide a whole host of ‘insurances’ for different bet types. You’ll find varying accumulator refunds if one leg lets you down, which strengthen based on how many selections you have. Correct score bets are part refunded if the match ends in a bore draw and, if you’re a Gunners fan, a late goal will also see your stake protected. You also still have a huge selection of fixtures and markets to get stuck into too making it the complete package.

5. Mr Play Sports

Finishing off the top five list is Mr Play Sports. They endeavour to bring you competitive odds giving them one almighty plus point right out of the gate. On top of that, they have a really strong depth of markets on offer along with some interesting opportunities such as accumulator boosts, free bets and a slightly more innovative ‘leader board’ that allows punters to compete against one another to win additional prizes and free bet tokens – all for the cost of, well, nothing.


Play Win Reward – or PWR as they’re known – provide a really decent service along with a very generous £35 sign up bonus. Look beyond the old school icons they use and the site is actually pretty slick too. Then when it comes to football, you can bet on a host of leagues with everything covered from the English Premier League to various leagues in South America. Regardless of the league you opt for, you can delve beyond standard match bets to place bets on different markets whilst live match stats are available as an extra perk.

7. Hopa Sports

Hopa have been around for a while now so they’re well established in the gambling world having started out back in 2005. Their venture into the sports world is much more recent though hence their place on the list. Their blue and black colour scheme is really quite smart but there is plenty underneath the surface too. They offer a £10 new customer bonus for starters but their everyday promotion that allows you to boost accumulator returns is even more intriguing and both can be used on pretty much any football league that springs to mind.

8. Vbet

Interbet get things up and running with a sign up offer, which makes a nice start. Then it’s into the user experience. The style of the site is easy on the eye with navigation that is simple enough to get to grips with. There are plenty of markets to bet on and each football match comes with a graphic showing the state of the match when in play i.e. “dangerous attack” and “safe possession” along with a timeline of when key moments happened.

9. Black Type

You might be familiar with Black Type from a casino perspective as they first launched a few years back. The next stage of their journey was the birth of their sportsbook, which you may notice looks very similar to that of other FSB bookies. That’s because they use the same product. The good news is you still have the perks of clean in-play graphics and timelines but, it has to be said, they’ve lost some marks for how aggressively they push their casino games. It’s not a huge deal to most people but it does compromise the overall feel of the sports betting experience a little. It’s still a very decent offering though and a freebie on sign up may well be enough to tempt you in.

10. Tonybet

Last but not least is TonyBet. They cover a range of sports but football is their major focus making it a big plus for folk like us. The site itself is easy enough to navigate and you’ll find a decent array of events to bet on with in-play options also available. On top of that, you’ll find a sign up bonus worth up to £200 with the TonyBet bonus code.

There you have it, our guide to 10 of the best newcomers to the football betting market. Why not exploit the bonuses on offer by joining a few of those listed?